Shu Uemura

Shu Uemura Styling

Nendo Definer Paste

This pomade, formulated with clay, easily defines strands and provides a hold that still allows for versatility and manageability after application. Whether for rebellious or polished looks, this product remains a must-have!


Beeswax: A natural wax that helps provide hold and texture to the hair while protecting it from humidity and enhancing its shine.

Kaolin: A gentle clay that helps absorb excess sebum and create a matte texture, ideal for structured and stylized hairstyles.

Vinyl Acetate: A fixing polymer that helps keep the hairstyle in place for a long time, offering strong and flexible hold.

1. After the second shampoo, towel dry the hair.

2. Apply a small amount of product to the palms of your hands and distribute evenly.

3. Randomly run your hands through the hair, creating movement to add texture and definition.

aqua / water, cera alba / beeswax, bis-diglyceryl polyacyladipate-2, va/crotonates/vinyl neodecanoate copolymer, tribehenin, cetearyl alcohol, paraffinum liquidum / mineral oil, ceteareth-33, peg-40 hydrogenated castor oil, propylene glycol, vp /va copolymer, kaolin, caprylic/capric triglyceride, phenoxyethanol, parfum / fragrance, aminomethyl propanol, sorbic acid, sodium benzoate, talc, ethylhexylglycerin, mica, ci 77499 / iron oxides limonene, benzophenone-4, ci 77891 / titanium dioxide benzyl benzoate , alpha-isomethyl ionone, linalool hexyl cinnamal, citral, benzyl alcohol, citronellol tocopherol

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Not tested on animals