Shu Uemura


Izumi Fortifying Mask

This creamy and reparative mask is a favorite at PLBC as it can help all hair types, especially those more damaged. This product also thickens and fortifies the hair. It provides hydration, nutrition, and repair; this mask consists of the holy trinity of hair care!

Rice Extract: A natural extract rich in proteins and nutrients that helps strengthen, hydrate, and revitalize the hair, while also providing shine and flexibility.

Glycerin: A natural humectant that attracts and retains moisture, helping to maintain the hair's hydration balance and keep it hydrated and nourished.

Amodimethicone: A conditioning silicone that forms a protective film around the hair, leaving it soft, smooth, and easy to detangle, while also reducing frizz and enhancing shine.

1. After the second shampoo, thoroughly towel dry the hair, making sure not to remain under the water.

2. Depending on the thickness and length of the hair, dispense the necessary amount of mask into the palm.

3. Apply the product to the ends first, then work your way up to the lengths and areas where the hair is damaged.

4. Leave the mask on for 5 to 10 minutes, then rinse thoroughly until there is no product left and the water runs clear.

5. Repeat steps 1 to 4 once a week for healthy hair.

Please note: After the second shampoo, the mask replaces the conditioner.

Aqua / Water / Eau - Cetearyl Alcohol - Amodimethicone - Glycerin - Behentrimonium - Chloride - Cetyl Esters - Trideceth-5 - Isopropyl Alcohol - Caprylyl Glycol - Trideceth-6 - Benzoic Acid - Trideceth-10 - Linalool - Phenoxyethanol - Limonene - Cetrimonium Chloride
Acetic Acid - Butylene Glycol - Citronellol - Coumarin - Alpha-Isomethyl Ionone - Geraniol
Hydrolyzed Rice Extract - Parfum / Fragrance

Premium Ingredients

PLBC favorite

Japanese expertise

Not tested on animals