Shu Uemura

Shu Uemura Styling

Nendo Definer Paste

This pomade formulated with clay easily defines the strands and offers a hold that still offers the versatility of being manageable following its application. For both rebellious and neat looks, this product remains a must !


Beeswax:a natural wax that helps give hair hold and texture, while protecting it from humidity and improving shine.

Kaolin:a gentle clay that helps absorb excess oil and create a matte texture, ideal for structured and styled hairstyles.

Vinyl acetate:a fixative polymer that helps keep the style in place for a long time, while providing a strong, flexible hold.

1. After the second shampoo, towel dry the hair.

2. Apply a small amount of product to the palms of the hands and distribute over the palms.

3. Randomly run your hands through the hair creating movement to add texture and define.

aqua / water, cera alba / beeswax, bis-diglyceryl polyacyladipate-2, va/crotonates/vinyl neodecanoate copolymer, tribehenin, cetearyl alcohol, paraffinum liquidum / mineral oil, ceteareth-33, peg-40 hydrogenated castor oil, propylene glycol, vp /va copolymer, kaolin, caprylic/capric triglyceride, phenoxyethanol, parfum / fragrance, aminomethyl propanol, sorbic acid, sodium benzoate, talc, ethylhexylglycerin, mica, ci 77499 / iron oxides limonene, benzophenone-4, ci 77891 / titanium dioxide benzyl benzoate , alpha-isomethyl ionone, linalool hexyl cinnamal, citral, benzyl alcohol, citronellol tocopherol

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Japanese expertise

Not tested on animals