Shu Uemura


Izumi Strengthening Mask

This creamy, restorative mask is a PLBC favorite since it can help all hair types, especially more damaged ones. This product also thickens and strengthens the hair. It provides hydration, nutrition and repair; this mask consists of the holy trinity of hair!

Rice Extract:A natural extract rich in proteins and nutrients that helps strengthen, hydrate and revitalize hair, while providing shine and suppleness.

Glycerin:A natural humectant that attracts and retains moisture, helping to maintain hair's moisture balance and keep it hydrated and nourished.

Amodimethicone:A silicone conditioner that forms a protective film around hair, leaving it soft, smooth and easy to detangle, while reducing frizz and improving shine.

1. After the second shampoo, wring the hair well, making sure not to stay under the water.

2. Depending on the thickness and length of the hair, place the necessary amount of mask in the palm.

3. Apply the product to the ends first, then work up the lengths and where the hair is damaged.

4. Let the mask sit for 5 to 10 minutes, then rinse thoroughly until there is no more product and until the water runs clear.

5. Repeat steps 1 to 4 once a week for healthy hair.

Please note: After the second shampoo, the mask replaces the conditioner.

Aqua / Water / Eau - Cetearyl Alcohol - Amodimethicone - Glycerin - Behentrimonium - Chloride - Cetyl Esters - Trideceth-5 - Isopropyl Alcohol - Caprylyl Glycol - Trideceth-6 - Benzoic Acid - Trideceth-10 - Linalool - Phenoxyethanol - Limonene - Cetrimonium Chloride
Acetic Acid - Butylene Glycol - Citronellol - Coumarin - Alpha-Isomethyl Ionone - Geraniol
Hydrolyzed Rice Extract - Parfum / Fragrance

Premium Ingredients

PLBC favorite

Japanese expertise

Not tested on animals