Izumi Fortifying Shampoo
RepairHydrationShine

Izumi Fortifying Shampoo

Gently acting on the hair, this repairing shampoo cleanses, strengthens, and thickens the hair fiber. It has the ability to increase the diameter of the hair to make it overall stronger, reducing the risks of breakage and split ends. For clean, soft, and stronger hair results.


$70.00

Rice Extract, Ceramides, and Japanese rice water

Those who want to strengthen the fiber from the root.

clear gel

floral, woody and citrus

1. In the shower, dispense a hazelnut-sized amount of shampoo into the palm and lather lightly under water.

2. Begin by applying the shampoo directly to the scalp and massaging for 10 to 15 seconds.

3. Allow the product to flow into the lengths and ends without applying directly on them.

4. Rinse thoroughly under water, massaging until there is no more product and the water runs clear.

5. For even cleaner hair, repeat steps 1 to 4 for a second shampoo, which can be another shampoo of your choice.

Aqua / Water / Eau - Sodium Laureth Sulfate - Citric Acid - Cocamidopropyl Betaine
Sodium Hydroxide - Propylene Glycol - Sodium Chloride - Sodium Benzoate - Hexylene Glycol - Polyquaternium-10 - Salicylic Acid - Linalool - Limonene - Butylene Glycol - Citronellol - Coumarin- Alpha-Isomethyl Ionone - Geraniol - Hydrolyzed Rice Extract -Parfum / Fragrance

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Izumi Fortifying Shampoo Izumi Fortifying Shampoo $70.00

Strength and Hold, Wash After Wash

This fortifying shampoo works every time you lather, reinforcing the fiber while keeping hair light. Enriched with rice-derived arginine—an essential amino acid—it helps reduce breakage and maintain resilience. Its gentle cleansing base purifies without dulling shine or weighing down the roots. Hair feels stronger, more elastic, and visibly polished. For maximum density, pair with the fortifying care and Izumi Water. The result: hair that’s more resistant, more stable, and effortlessly ready to style.

Rice Extract

Hydrolyzed rice extract, rich in amino acids and peptides, penetrates the hair cortex to reinforce its internal structure. By increasing the hair’s tensile strength, it reduces breakage and split ends. The proteins in rice extract bind to the hair's keratin, filling in gaps and smoothing rough surfaces, which leads to increased elasticity and a more uniform texture.

Ceramides

Ceramides are the "cement" of the hair. These essential lipids restore the natural protective barrier, prevent dehydration, and protect against daily damage. They make hair stronger, more resistant to breakage, and visibly smoother to the touch.

 Japanese rice water

Rooted in the hair care traditions of Japanese women, rice water is packed with amino acids, B and E vitamins, and minerals. It penetrates the hair fiber to strengthen from within, provides light hydration, and improves overall hair elasticity. Ideal for gaining volume without weighing it down.
Le shampooing izumi tonic de Shu Uemura dans de la mousse.
Le shampooing izumi tonic de Shu Uemura dans de la mousse.
Le shampooing izumi tonic de Shu Uemura dans de la mousse.

FAQs

Strengthens and helps reduce breakage.

2 to 4 times/week according to the fortifying routine.

Yes, clean without dulling the shine.