Shu Uemura


IZUMI Fortifying Shampoo

Gently acting on the hair, this repairing shampoo cleanses, strengthens, and thickens the hair fiber. It has the ability to increase the diameter of the hair to make it overall stronger, reducing the risks of breakage and split ends. For clean, soft, and stronger hair results.


Rice Extract: A natural extract rich in proteins and nutrients that helps strengthen, moisturize, and revitalize the hair, while providing shine and flexibility.

Salicylic Acid: An ingredient with exfoliating and anti-inflammatory properties that helps eliminate dead cells and impurities from the scalp, promoting hair and scalp health.

1. In the shower, dispense a hazelnut-sized amount of shampoo into the palm and lather lightly under water.

2. Begin by applying the shampoo directly to the scalp and massaging for 10 to 15 seconds.

3. Allow the product to flow into the lengths and ends without applying directly on them.

4. Rinse thoroughly under water, massaging until there is no more product and the water runs clear.

5. For even cleaner hair, repeat steps 1 to 4 for a second shampoo, which can be another shampoo of your choice.

Aqua / Water / Eau - Sodium Laureth Sulfate - Citric Acid - Cocamidopropyl Betaine
Sodium Hydroxide - Propylene Glycol - Sodium Chloride - Sodium Benzoate - Hexylene Glycol - Polyquaternium-10 - Salicylic Acid - Linalool - Limonene - Butylene Glycol - Citronellol - Coumarin- Alpha-Isomethyl Ionone - Geraniol - Hydrolyzed Rice Extract -Parfum / Fragrance

Premium Ingredients

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Japanese expertise

Not tested on animals