Color protection ShineHydration

Yubi Blonde Glow Shampoo

Discover this shampoo designed to enhance the shine of blonde hair. Infused with Japanese white peony, it gently cleanses while revitalizing the hair fiber for luminous hair.

Japanese white peony, Salicylic acid, and Glycerin

Those who wish to neutralize yellow highlights while illuminating blonde hair.

creamy purple cream

powdery fresh

1. In the shower, dispense a dime-sized amount of shampoo into your palm and lightly lather it with a touch of water.

2. Apply directly to your scalp—this is where the magic needs to happen—and massage for 10 to 15 seconds.

3. Let the suds flow through your lengths and ends without adding extra product. They’ll get cleaned without the overload.

4. Rinse thoroughly while massaging until there's no product left and the water runs clear.

5. Want that ultra-fresh, salon-clean feel? Go in for round two. Repeat steps 1–4 with the same shampoo or mix it up with a second formula.

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Yubi Blonde Glow Shampoo Yubi Blonde Glow Shampoo $70.00

Blonde, But Make It Brilliant

Brassy tones, dullness, and that "meh" factor—your blonde deserves better. A brightening shampoo made for blondes neutralizes unwanted hues, gently cleanses, and reveals a crisp, luminous glow. Hair feels smooth, stays soft, and your blonde? Pure, polished, and perfectly radiant. Just the right kind of glow, minus the heaviness.

Japanese white peony

Originating from Japan, the white peony is more than a symbol of purity—it's a rare hair elixir. Rich in antioxidants and known for its soothing properties, it acts as a floral treatment that intensely hydrates, soothes scalp sensitivities, and restores the fiber's balance. It illuminates the hair, giving it a natural shine, as if the light were coming from within.

Salicylic acid

Gentle exfoliant and keratolytic, it eliminates dead cells and unblocks the follicles for a purified scalp. It helps to soothe itching, reduce dandruff and promote better absorption of subsequent care.

Glycerin

Glycerin is a naturally derived humectant that draws in moisture like a magnet. Found in many haircare and skincare products, it helps maintain optimal hydration by capturing moisture from the air and locking it into the hair fiber or skin. 

Le shampooing izumi tonic de Shu Uemura dans de la mousse.
Le shampooing izumi tonic de Shu Uemura dans de la mousse.
Le shampooing izumi tonic de Shu Uemura dans de la mousse.

FAQs

It revives the glow of blondes and corrects unwanted reflections.

Yes, it is suitable for highlighted or bleached hair.

No, it neutralizes yellow highlights for a brighter blonde.

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