NYFW SS25: Beauty Trends You'll Want to Steal

Sep 30, 2024

The New York Fashion Week wrapped up in September, and while most eyes were glued to the runway, fixating on the clothes, at Pinklablonde Club, we're all about the beauty. Because let's be real—hair and makeup? That's where the magic happens. So, without further ado, here’s the inside scoop on what top designers from NYFW are serving up for beauty, and our top 3 beauty predictions for 2025. 

The Natural Wave: Effortlessly Chic  

America’s golden boy, Ralph Lauren, didn’t just host a fashion show; he created an experience. Picture this: a stunning horse farm in the Hamptons, models gliding down the runway in everything from boho-chic vibes to timeless evening wear, with a side of iconic denim. It’s the ultimate American dream, courtesy of Ralph, and naturally, he’s got the beauty trends to match. 

Enter natural, effortless waves. Simple? Yes. But, oh, so chic. Ralph is the master of understated elegance, and this hairstyle nailed it. Want to recreate it without looking like you just rolled out of bed (even though you technically did)? Here’s the trick: sleep in loose braids, and in the morning, use a curling iron to finesse a few strategic strands around your face. It’s “I woke up like this” but with a glam twist.

Now, Brandon Maxwell is serving something a little different—think chic meets grunge. The color palette is minimal, but the hair? Still that loose, natural wave. It’s giving off “cool girl on the go” vibes, and we’re here for it.  

The verdict? Expect this effortlessly wavy hair to dominate in 2025. Less fuss, more fabulous.

The Subtle Smokey Eye: An Upgrade to Your Clean Girl Aesthetic  

Yes, the clean girl aesthetic had its moment, but it’s time to level up. Designers at NYFW are ushering in a new beauty chapter, and it's all about the eyes. Meet the subtle smokey eye—barely noticeable, but undeniably impactful. Less drama, more intrigue.

Ralph Lauren played with warm, earthy tones that gave the illusion of a post-summer glow. Picture warm browns, burgundy-infused hues, and a soft finish that feels like a day at the beach—minus the sunburn.  

Maison Alaïa, on the other hand, took a cooler approach. Think soft, grey shadows and moody, mauvy browns that sculpt the eyes in a way that feels mysterious but not overwhelming. Just enough edge to keep them guessing, but still oh-so-refined. 

Best part? This look takes minutes to pull off and pairs perfectly with everything, whether you're rocking a full face of makeup or just swiping on some gloss. It’s the beauty equivalent of slipping on your favorite pair of jeans—effortless and always right.

Lengthy Earrings: The Jewelry Trend You Didn’t Know You Needed  

Who said statement jewelry has to be loud? NYFW’s answer? Long, longer, longest earrings. Both Ralph Lauren and Alaïa had models adorned in drop earrings that swayed with every step, creating an ethereal, goddess-like effect. 

At the RL show, we saw pearls, delicate gold chains, and diamond embellishments dripping from models’ ears, grazing their shoulders in the most glamorous way. Alaïa took it up a notch with earrings that dangled all the way down to the waist, resembling necklaces in length but maintaining that elegant, understated vibe. It’s minimalism, but make it fierce. 

Hot tip? You don’t have to wait for these pieces to hit stores—get crafty and DIY your own pair. Find some beads, a string of pearls, and unleash your inner designer. Unique doesn’t have to be in-your-face, after all.

Our Final Thoughts

So, what’s the takeaway from the NYFW beauty scene? Well, if we’ve learned anything, it’s that simple is here to stay—but make it elevated. Whether it's a soft wave, a subtle smokey eye, or jaw-dropping earrings, the overarching theme is effortless beauty that feels chic without being overdone. Less is more, but darling, a little more never hurt anyone.

Now, the question is: Out of these three trends, which one will you be incorporating into your aesthetic? Will you be curling those locks into relaxed waves, trying a subtle smokey look for your next night out, or creating your own shoulder-grazing earrings? We’re dying to know!  

Tag us at @pinklablondeclub and let us see you work your magic. Because no matter the trend, remember this: confidence is always in style.