Debuting with the legendary Prime Renewing Pack
In beauty, there are products. And then there are legends.
Tuesday at Pinklablonde Club, Switzerland’s most revered skincare house, Valmont, made its quiet yet unmistakable debut — and with it, the soft launch of its crown jewel: the Prime Renewing Pack.
THE PRODUCT THAT NEEDS NO INTRODUCTION
Sold every two minutes around the world, the Prime Renewing Pack has earned its reputation as an “instant facial in a jar.” This creamy, cooling mask erases signs of fatigue, refines texture, and leaves the complexion plumped and luminous in a matter of minutes. For some, it’s a once-in-a-while indulgence; for others, a non-negotiable pre-event ritual. Either way, its cult status is well-deserved.
Born from Valmont’s medical heritage and decades of research in the Swiss Alps, the formula is powered by cellular-level innovation and a proprietary blend of hydrating actives. It’s skincare at its most uncompromising: precise, effective, and quietly extravagant.
A MOMENT IN THE CLUB
The soft launch unfolded as only a Pinklablonde moment could — understated, sunlit, and charged with quiet anticipation. Silver trays carried both hydra-boosting mocktails and jars of Prime Renewing Pack. Guests slipped between conversations about beauty rituals and testing swatches of the product’s cloud-like texture on the back of their hands.
“Valmont represents the ultimate intersection of science and elegance”
FIRST IMPRESSIONS ARE EVERYTHING
“The Prime Renewing Pack is the perfect first chapter — it’s the product that makes you fall in love at first use.”
The Prime Renewing Pack will be available exclusively online on September 18th — a hero worthy of its legend, and the first step in welcoming Valmont to our world.
