Texturizing

Nendo Definer Paste

This pomade, formulated with clay, easily defines strands and provides a hold that still allows for versatility and manageability after application. Whether for rebellious or polished looks, this product remains a must-have!

Mineral wax, Hair styling polymers, and Camellia Oil

For those seeking a dry texture to sculpt and structure without shine.

Texturizing dry paste

mineral fee

1. After the second shampoo, towel dry the hair.

2. Apply a small amount of product to the palms of your hands and distribute evenly.

3. Randomly run your hands through the hair, creating movement to add texture and definition.

aqua / water, cera alba / beeswax, bis-diglyceryl polyacyladipate-2, va/crotonates/vinyl neodecanoate copolymer, tribehenin, cetearyl alcohol, paraffinum liquidum / mineral oil, ceteareth-33, peg-40 hydrogenated castor oil, propylene glycol, vp /va copolymer, kaolin, caprylic/capric triglyceride, phenoxyethanol, parfum / fragrance, aminomethyl propanol, sorbic acid, sodium benzoate, talc, ethylhexylglycerin, mica, ci 77499 / iron oxides limonene, benzophenone-4, ci 77891 / titanium dioxide benzyl benzoate , alpha-isomethyl ionone, linalool hexyl cinnamal, citral, benzyl alcohol, citronellol tocopherol

EXCLUSIVE PINKLABLONDE PERKS

Free shipping on orders +$125Ships within 1 business dayComplimentary product samplesDedicated support team
Nendo Definer Paste Nendo Definer Paste $43.00

Malleable texture, natural definition

Nendo Definer paste provides a customizable texture and precise control, without stiffness. The formula offers flexible hold that follows the movement of the hair. The finish is natural, clean, without a greasy effect or white residue. Take a small amount, warm in your hands, and work strand by strand on dry hair. The hairstyle is easily retouched throughout the day. Result: a clean definition, controlled relief, reliable hold.

Mineral wax

Provides malleable texture and definition to the hair. It allows for reshaping the hairstyle without residue. The finish remains supple, natural, and structured.

Hair styling polymers

They provide lasting hold while keeping the hair flexible. They create a lightweight structure that maintains the shape. Ideal for defined but not rigid looks.

Camellia Oil

Camellia oil, a treasured beauty secret in Japan, is loved for its lightweight yet intensely nourishing benefits. Packed with omega fatty acids, antioxidants, and vitamin E, it deeply hydrates, reinforcing the hair’s natural barrier. This fast-absorbing oil smooths the cuticle tames frizz, and enhances elasticity, helping to prevent breakage and split ends. Unlike heavier oils, it delivers deep moisture without greasiness, leaving hair luminous, silky, and full of life. The result? Instantly shinier, stronger strands that radiate health with every movement.

Le shampooing izumi tonic de Shu Uemura dans de la mousse.
Le shampooing izumi tonic de Shu Uemura dans de la mousse.
Le shampooing izumi tonic de Shu Uemura dans de la mousse.

FAQs

Provides malleable texture and definition for a natural finish.

Yes, flexible and repositionable support.

Yes, ideal for short to medium-length haircuts.

Want to reveal the best version of your hair?

Complete our exclusive quiz to discover the ideal Shu Uemura mask, perfectly suited to your needs and lifestyle.